FAYT (Find As You Type) starts its find "from the beginning of a name"
So 'red' jumps to r, then re, then red.
Quick Find can also find 'red', but there is no way to do something like "find names that begin with 'red'".
If you could do /red or ^red (with / or ^ meaning the name should begin with 'red'), something like that would work.
As it is "red" finds stuff like:
blue.red.blue, bluered, red.blue, red., red.x
Being able to only come up with (jump to); red.blue, red., red.x ... would be nice (in particular when you're not in an alpha sort).